View Our Website View All Jobs

Integrated Marketing Director

The Integrated Marketing Director will oversee the creative positioning of our branded content strategy across all of ATM's sites: Apartment Therapy and Kitchn.  As a creative pioneer with a passion for developing unique partner solutions, the IMD will specialize in ideating on innovative new content formats and subjects that marries ATM's publishing ethos with a brand's purpose and mission. Reporting to the VP, Sales, the IMD will have expertise in lifestyle content, manage Integrated Marketing Manager and Specialists, and leverage editorial relationships with each of our sites.

Responsibilities:

  • Lead creative ideation for partners, making their brands feel at home with our premium audience
  • Responsible for overseeing the creation of first-class original proposals that uphold ATM properties' editorial values while incorporating client goals
  • Manages how our brands' stories are presented and conveyed through visual and verbal identity
  • Oversee all editorial operations for the branded offering including pre-sale ideation and integration into the post sales process with our branded content production arm, the Creative Studio
  • Manage, recruit, and train Integrated Marketing staff
  • Build campaigns that target a variety of client KPIs (including brand awareness, purchase intent, and consumer relevance) while hitting audience metrics
  • Interface directly with clients' marketers, brand managers, and social media teams
  • Leverage data insights from campaigns to both create more powerful content and tell a campaign success story
  • Assist in determining sales and edit product needs in order to help launch key category sales strategy
  • Develop innovative ideas for category anchors and partner with Sales Management to ignite sales team momentum
  • Work with the VP to develop best practices for proposals for RFPs and advertisers at all spend levels
  • Partner with sales and sales marketing teams on the key tenets of messaging, pitching, marketing materials and presentations
  • Help lead key account sales meetings from an idea creation perspective
  • Build individual brand equity for each of ATM's sites
  • Liaise with editorial to shape revenue generating custom ideas 

Experience:

  • At least seven (7+) years experience in digital creative roles of ascending responsibility
  • A portfolio that demonstrates strong writing and design skills and showcases thorough, premium, original proposals for RFPs
  • Proven track record of developing creative advertising and native solutions for major brands across a variety of consumer categories
  • Experience launching new digital platforms or products highly desired
  • Experience managing content teams a must
  • Experience collaborating with product teams is highly desired
  • Extensive experience with native and branded content software and tools
  • Deep understanding of audience acquisition channels (social, email, etc)
  • Strong analytics experience using Google Analytics, Facebook Insights, and Sales Force and other tools

Desired Qualities:

  • Passion for creating award-winning creative advertising products
  • Natural-born storyteller
  • Strong organizational skills
  • Savvy communicator with proven ability to work across departments to get things done
Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, .docx, .odt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

150
To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.


iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.


PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.